Macro & cycles

India's consumption is at a cyclical trough

15 August 2026

Private final consumption expenditure (PFCE) has grown 10.4% a year on average since FY18, the slowest sustained stretch in a series that goes back to FY67. FY26 came in at 8.2%. India’s consumption engine, the anchor of its GDP, has spent nearly a decade in the slow lane.

The drags are identifiable. Central government spending on wages and pensions has decelerated since FY22. Labour-intensive exports have been flat for two years. Household construction, the biggest single employment generator, has been weak, with top-7-city real estate sales volumes contracting on a three-year basis. And personal loans (ex-housing) have grown to nearly 17% of GDP from 8% a decade ago, increasingly substituting for income growth rather than adding to it.

What is holding up is the top of the pyramid: non-oil imports, utility vehicle volumes, personal credit and premium urban demand all show parts of the household sector still spending.

FY67–70: average PFCE growth 11% a year11%FY67–70FY71–80: average PFCE growth 10.5% a year10.5%FY71–80FY81–90: average PFCE growth 13.7% a year13.7%FY81–90FY91–00: average PFCE growth 14.3% a year14.3%FY91–00FY01–10: average PFCE growth 10.9% a year10.9%FY01–10FY11–20: average PFCE growth 13.2% a year13.2%FY11–20FY21–26: average PFCE growth 10.4% a year10.4%FY21–26
Average annual PFCE growth by period (nominal, % YoY). Data: CMIE, DSP; as of April 2026.

The case against writing consumption off is the length of the record. Across six decades, PFCE growth has cycled repeatedly between double-digit booms (FY81–97 averaged near 14%) and long lulls (FY01–05, and now FY18–26). Each lull ended when incomes, credit and confidence lined up, and the current setup has two of the three visibly improving: banking credit is growing ~14% a year with a benign NPA cycle, and rate transmission is underway. The missing piece is broad income growth, which loops back to construction, labour-intensive exports and government capex.

Writing off a six-decade cyclical series at its trough, after its slowest decade on record, is the kind of extrapolation error that markets make at every extreme, in both directions.

What we’ll watch: quarterly PFCE growth against the 10.4% post-FY18 average; wage bill growth for the BSE 500; and housing construction volumes as the income-side signal.

Source: Data: CMIE, DSP; as of April 2026.
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